This year’s ESGS was a resounding success in bringing e-sports and gaming to the highlight. A collaboration of a lot of big brands in the gaming and tech industry, thousands and thousands of enthusiasts flocked to the SMX convention center to partake in this one of a kind weekend.
No stranger to the event, Micro-Star International (fondly known as MSI and a world leader in gaming hardware), also made their presence felt in the three-day event. But they did it in a very unique way. Aside from having a main booth for their components, MSI Laptops were scattered all throughout the venue as well!
This was a move towards their objective of making their laptops visible in every area of the ESGS floor. By developing partnerships with other brands, MSI Laptops were able to achieve the most amount of brand recognition they can.
MSI partnered up with recognizable brands from different industries like the big internet service provider, PLDT, as well as gaming peripherals provider Logitech and HyperX.
Aside from these, notable partners were game publishers Gameclub and Secret Six (Project Xandata). Of course, these different brands have different demands for their partnered laptops. This is where the flexibility of the MSI Laptops come in. From simple registration to heavy online gaming for 3 days, MSI Laptops showed their power and versatility as they all performed at their best without any problem at all.
Not only these but to ensure brand awareness, MSI also gave incentives to everyone that would take the time to visit all of their partner booths. They also ran a raffle draw in which attendees could win a brand new MSI GP62 7REX Laptop. Each ESGS ticket was valid for claiming one “passport.” A passport holder must finish roaming around the booths with MSI Gaming laptops displayed to be able to get a stamp.
In Logitech booth, passport holders must register and try their gaming peripherals in order to get a stamp. Plus, they gave every registrant a chance to play with their spin-a-wheel for additional freebies.
Moving on with AOC booth, a GT83 7RF was seen running with Tekken 7 which was used by the staff to let consumers have a free play using the beastly laptop. A stamp was given to each and every player who tried playing a 1v1 match.
In Project Xandata’s area, a long line was seen during the 3-day event. Numerous people wanted to try their game in order to get a stamp and freebies from MSI and the game developers as well.
Gameclub also took the opportunity to softly launch their Lost Saga game during the ESGS. They did a 5v5 setup using MSI Gaming Laptops in order to let the attendees try the game and get a stamp as well as freebies.
Same with Zowie which was seen having a freeplay of Overwatch on their 240hz Monitors. The said game was ran by 2 GT Models from MSI as well.
Other partners such as Hyper X, PLDT and Sennheiser were not included on the stamping process. But the specified booths did a great showcase as well.
Consumers did a test with Hyper X’s newest gaming peripherals connected to different MSI gaming laptops. Sennheiser did the same as well with their newest headsets.
PLDT, with its very own huge booth managed to divide its area with Mobile Legends and DOTA 2 hub. A tournament and Showdown match was aired and projected to the big screen for 3 days in different time slots. 2 GT75VR were seen working with the shoutcasters booth while different models of MSI laptops ran the DOTA 2 hub with no hassle.
Along with the passports, MSI also gave away their flyers highlighting their Christmas Promotion. Coupled with the actual experience with MSI Laptops, this is another way to translate the foot traffic in ESGS to foot traffic in actual stores and eventually, securing a sale.
ESGS has proven to be an event for brands to showcase their big booths and loud speakers and make the most noise in the area. So what MSI did for this year’s event was a bit unorthodox, but it has proven to be quite effective as well. What else could they have in store next?
From left, MSI Raffle Winner – PLDT MSI Gaming Laptop Raffle Winner