HyperX’s Expanding NBA 2K Sponsorship Underscores Brand Commitment to NBA Gaming Community
Dec. 6, 2017 – HyperX®, the gaming division of Kingston Technology, announced the official gaming headset sponsorship of the Dallas Mavericks and the future Dallas NBA 2K League team. With the inaugural NBA 2K draft and season to begin in spring of 2018, HyperX will co-develop a series of interactive activities with the Mavericks, spreading the fun-loving HyperX spirit from American Airlines Center to basketball fans around the world.
The Dallas 2K League team will announce the team’s identity with other NBA 2K teams later this winter. To compete with the elites in the upcoming season, the team will be using HyperX gaming headsets, including the new Cloud Alpha gaming headset, to practice and play. The signature comfort and incredible sound quality of the headsets will also assure the team enjoying their favorite music and movies at leisure.
“We see the NBA 2K league as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team,” said Mark Cuban, owner of the Dallas Mavericks and the Dallas NBA 2K league team. “HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”
“We are pleased and excited to partner with the Dallas Mavericks and their esports team,” said HyperX. “The HyperX tagline is We’re All Gamers, and by adding the Mavs into our family of NBA influencers we are growing our support of the gaming community. Whether you are a gamer or a professional athlete, you are part of the HyperX family.”
HyperX was born from Kingston Technology, the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 3 million headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxapac, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.