Mobile News

iPhone’s New Packaging Leaked and Its Name Before Launch

Apple’s new name is heating up on debates as weeks come by closing on the company’s next event.

Now a new leak has fueled to rumors that Apple’s 10th-anniversary model, widely known to as the iPhone 8, or maybe could have a different name.

iPhone X?

Tech website LetsGoDigital recently told that it was accidentally sent a box shot by a Dutch telecom provider, with the identical outline of the forthcoming Apple device on the top, with the name “iPhone X” inscribed on the side.


Although LetsGoDigital doesn’t name the telco, it describes it as “the biggest provider of telecommunications and IT services in the Netherlands,” adding that this company “will certainly sell the new iPhone the minute it becomes available”.

The image was reportedly sent to LetsGoDigital via a marketing agency, for an advertorial running in the company’s Dutch edition.

While the image has not been verified, the name “Phone X seems a logical choice for Apple, as X represents the number 10 in Roman numerals, and this device will land the 10-year anniversary of the iconic iPhone.

Evan Blass, who has a track record of leaking accurate information on Apple products, also appears to be betting on the name:

Meanwhile, some rumors are also giving out that Apple may refer the expected iPhone 7s,  iPhone 7s Plus as iPhone 8 and iPhone 8 Plus respectively. It can be also the iPhone 8 may carry a different name. Going by the recent rumors, the iPhone 8 may even be called as the iPhone 10 for obvious reasons.

Other suggested names – aside from the iPhone 8 – include the iPhone Air, iPhone Pro or iPhone Edition, to reflect the iPad and Apple watch line-ups.

Release date

Apple’s event will take place at the company’s massive new headquarters – the so-called “spaceship campus” – in California on September 12.

Apple is scheduled to hold the event in the Steve Jobs Theater on its new Apple Park campus in Cupertino at 10:00 AM PDT. Expected on this is that Apple is going to unveil the tenth-anniversary special edition iPhone aka iPhone 8 along with iPhone 7s and iPhone 7s Plus. New lines of Apple Watch and a 4K Apple TV is also expected to be shown at the event. Further, one could also see latest updates Apple Watch, Apple TV and iOS as well.