According to Valve’s latest Steam survey data, the headset has increased its market share on the platform by 8.1%, the largest leap in a single month and August seems to have been a good month for Oculus, with the Oculus Rift gaining more on its user shares.
The Rift is catching up quickly with these gains, the Oculus Rift is sitting at 43.8%, while its main competitor, the HTC Vive, has a 52.3% share, down 7.7% compared to July.
One of these drops, however, is part of a limited promotion, the Summer of Rift, and the headset will increase in price by £200/$200 when it ends as two significant price drops in the space of a few months are undoubtedly major contributors to its rise in popularity.
Last month, HTC brought in a strategic adviser after they made $513 million in losses for the fiscal year as the Vive’s future, on the other hand, isn’t looking quite as rosy. A possible outcome is that HTC gets out of the VR business, selling the Vive. These losses, however, are not down to the headset.